Your e-reputation, a differentiating factor for your brand

Through articles, exchanges, reviews and rumours, your audience shapes a common opinion about your brand. Uncontrolled, this opinion could negatively influence your image, thus your e-reputation.

%

of consumers say positive reviews make them trust a business more.

%

of consumers trust online reviews as much as personal recommendations.

%

of consumers conduct online research before making a decision

For FORCINET, managing your online reputation means:

Monitor: browse the web to find out what people say about you and ensure continuous digital monitoring to track the sources of information about you.

Analyze: measure your presence and your commitment on the web and evaluate the impact of information on your reputation.

Identify: identify your strengths and weaknesses on the web and the opportunities available to manage your online reputation.

Structure: define your digital strategy, plan for future web activities and implement the tools required to build your digital identity.

Interact: answer the feedback of your online community composed of prospects, customers, partners, influencers, …

Reap: harvest the gains of a healthy return on your investment and reputation on the Internet.

” It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. 

Warren Buffet