ZMOT: a critical step in marketing and a wise moment in life


Zero Moment of Truth (ZMOT) is one of those moments in which impact is widely unleashed. And it's not easy to be present with the right answers at the right time unless we have the ability to well-process consumers' data and the capacity to manage the flow of information about the brand concerned.

In this document, we expose the ZMOT concept and answer the following questions:

  • What is ZMOT?
  • Why ZMOT is so crucial? 
  • How to win the ZMOT?

Questions ? : Get in touch with @SoulaimaneAMRI

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